Madison - Shorewood Hills

Store Address

EarthWise Pet Supply
3260 University Ave
Madison, WI 53705
(608) 285-9282

Store Hours

Sun: 11:00 am-5:00 pm
Mon - Fri: 10:00 am-7:00 pm
Sat: 10:00 am-5:00 pm

About Madison - Shorewood Hills

Send Us a Message

A Unique Pet Store Experience


Local owners, Jeff and Tim and dog Siena, opened EarthWise Pet Madison in August 2017.  In our store, you’ll find a clean and inviting space with healthy and unique products, a self-service dog wash as well as a full grooming salon for your dog’s grooming needs, and friendly and knowledgeable staff ready to provide exceptional service. We invite you to stop in and treat yourself and your pet to an experience you will never forget!


We feature all-natural foods and treats for your cats and dogs, and as pet nutrition specialists, we’re here to help you make the healthiest choices for your pet while staying within your budget. We recommend biologically appropriate diets when possible and offer a variety of frozen-raw and freeze-dried raw foods that most closely resemble the ancestral diets of cats and dogs. Recognizing that feeding raw is not for every pet parent, we also offer several high quality dry and wet food brands that have no artificial colors, fillers, by-products, chemical preservatives, or other nasty stuff. Plus, we carry bone broth, goat’s milk, and other nutritional supplements to give your pet the nutritional boost they need.

Your dogs and cats will love our expansive selection of natural chews and treats, many of them from Wisconsin producers. We also offer a variety of fun and unique toys, puzzles, collars, leashes, harnesses, crates, beds, and other accessories for your cat or dog. For those with small furry animals, such as hamsters, gerbils, rats, and rabbits, we offer a small selection of the necessities, including food, hay, and bedding. For your wild birds, we carry a premium line of bird seed made here in Wisconsin. Unfortunately, we don’t have the space to offer products for fish, reptiles, and pet birds.


If your dog needs a bath, haircut or just a nail trim, our four exceptional groomers are here to care for your dog like one of their own. We’ve taken many steps to offer a clean, safe, and low-stress grooming experience for your dog. For example, we do not use cage dryers for the safety and well-being of your dog. We also do not offer block scheduling, which means your dog is not held in a stressful environment for longer than necessary. We only use high-quality shampoos and conditioners with no harsh chemicals. Finally, our groomers will meet with you to personalize your grooming experience and make sure you and your dog’s needs are met.

Do you have a dirty dog and prefer to bathe them yourself? You'll love our convenient self-service dog wash. We provide the shampoo, dryer, towels, and clean up afterward! The wash is available on a first-come, first-served basis, and we do not take reservations.


In addition to providing exceptional service in our store, we strive to support our pet community by hosting, sponsoring, and donating to a variety of pet-focused causes. Some of the local groups we support include 9 Lives Rescue, Capital K9s, Czar’s Promise, Fetch WI Rescue, and OccuPaws Guide Dog Association.

We are also proud members of the Wisconsin LGBT Chamber of Commerce and honored to be recognized as a Certified LGBT Business Enterprise by The National LGBT Chamber of Commerce.

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Store Updates

Store Team

EarthWise Team
EarthWise Team
Bridget - Associate
Bridget - Associate
Hannah - Groomer
Hannah - Groomer
Karen - Grooming Manager
Karen - Grooming Manager
Kate - Groomer
Kate - Groomer
Kim - Groomer
Kim - Groomer
Jeff, Tim & Siena - Pawprietors
Jeff, Tim & Siena - Pawprietors

Brands We Carry in Madison - Shorewood Hills

Nutrisource Super Premium Pet Foods
Nulo Lifestyles
Fromm Logo
Stella and Chewy's
Nutrisource Pure Vita
Natural Planet
Taste of the Wild
Primal Raw Logo
Nature's Logic
Northwest Naturals
The Honest Kitchen
Tiki Cat Logo
Earth Animal
Red Barn Dog Treats
Zukes Dog Treats
Fluff & Tuff
West Paw
RC Pet Collars/Harnesses/Leashes
Ultra Oil
Pure Hemp Botanicals
Pet Releaf
Midwest Homes for Pets
Nature's Miracle Stain & Odor
Dr. Elsey's
World's Best